Juniper Ridge | Wilderness Perfume
Juniper Ridge formulates Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that they harvest on the trail. All of their products are named for the wild places they come from. They are building a new fragrance grammar of the American West. Their company is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to strap on your boots and go there.
H A R V E S T
…if it comes from nature, it is going to change… Unlike synthetic fragrances, these wilderness perfumes are extracted from real, native-plant sources.
P R O C E S S
They crawl around in mountain meadows. They smell the wet earth beneath fir trees, and try to determine exactly what those scent notes are in the wind sweeping over a glacier. They conceive of our fragrances throughout the West, on dirt roads and trails, around campfires, and formuate in our Oakland, California workshop. All to capture the beauty of the Mojave Desert at sunrise, thick blanket of fog draping the wildflower gardens of Big Sur, or a late-season, sun-baked, snow carved, glacial canyon high in the Sierra Nevada.
F O R M U L A T I O N
All Juniper Ridge products are 100% Natural and produced using old perfume making techniques including distillation, tincturing, infusion and enfleurage. A hundred years ago, all perfumes were made this way. Today they continue to handle every step of the process themselves, from beginning to end. These formulas vary from year to year and harvest to harvest, based on rainfall, temperature, exact harvesting location, and season. The exact formula depends on what they find in the wind, a conversation with the living, wild ecology.
F I E L D L A B
The outer-experimental edge of what they do is in the Field Lab. These extremely small-batch, trail-made fragrances are produced in numbers usually less than a hundred, and are designed as aromatic snapshots, capturing the wind on a particular day in a particular wild place.
S T E W A R D S H I P
All of our plants are wildharvested with the utmost sensitivity and respect for the existing wildscape. They return to the same stands year after year to carefully monitor regrowth. They never use alien or invasive species and are actively involved in native plant restoration projects from San Diego to Seattle. 10% of all of their profits are annually donated to a portfolio of Western Wilderness Defense organizations. They revel in the intact forest habitats of the West, and tirelessly work to promote education as to how best to protect them.
Source of information and images: www.juniperridge.com